Find the audience and the offer
Define a customer problem, write a value proposition and map the journey from discovery to purchase.
Practical skills. A campaign of your own.
Learn marketing.
Put it to work.
Learn to understand customers, create useful content and measure a digital campaign�with guided practice and responsible use of AI tools.
Beginner course in preparation. Enrollment is coming soon.
8 modules
A structured beginner curriculum
32 lessons
Prepared for course publication
Self-paced
Planned learning format
1 campaign
A practical final project
Skills you can show.
The course is designed around practical work you can add to a beginner portfolio.
Make a coherent campaign
Draft a landing page, social content and an email sequence that communicate the same accurate offer.
Know what the results mean
Calculate key metrics, understand affiliate economics and use evidence to decide what to improve.
Eight modules. One connected project.
Preview the prepared curriculum below. Each lesson includes an explanation, an example and a practical activity. Lessons, quizzes and project submission will open with enrollment.
01 Strategy, customers and a useful offer
- Choose a measurable marketing goal
- Understand the customer
- Build a clear value proposition
- Map the journey from discovery to purchase
02 Brand, messaging and landing pages
- Create a practical brand guide
- Write benefit-led copy
- Design a landing page that helps decisions
- Test registration and customer trust
03 Content and social distribution
- Build a content plan around customer questions
- Create a helpful post and a short video
- Choose social channels and engage responsibly
- Repurpose content and assess results
04 Search and local discovery
- Understand search intent
- Improve page structure and readability
- Create accurate local business information
- Measure search discovery and improve useful pages
05 Email, leads and customer follow-up
- Create a useful lead magnet
- Write a helpful welcome sequence
- Manage a small lead pipeline
- Measure email and lead quality
06 Paid campaigns, affiliate links and coupons
- Plan a small paid campaign
- Write and compare ad variants
- Use affiliate links and discount coupons correctly
- Review campaign economics
07 Measurement, experiments and AI assistance
- Define events and campaign tags
- Calculate and interpret core metrics
- Run a disciplined experiment
- Use AI to assist marketing with human review
08 Portfolio, capstone and responsible launch
- Build a campaign portfolio
- Assemble a 30-day campaign plan
- Present and revise the capstone
- Complete the course and plan your next practice
Earn it through your work.
The planned certificate recognizes completion of the course requirements.
- Complete all 32 lesson activities.
- Pass each of the eight module quizzes with at least 75%.
- Submit your campaign project for review.
- Score at least 70 out of 100 and resolve any critical issues.
A certificate of completion does not confer professional licensure or independent accreditation, or guarantee employment or income.
Start with curiosity.
Explore the curriculum, visit the radio channel or ask Abuku a digital marketing question while the course prepares to open.
Course enrollment coming soonCourse pricing, discounts and enrollment terms will be displayed before registration opens.
Teach it. Share it. Reach more learners.
Our planned partner network brings together schools, teachers, training organizations and approved affiliates.
Support a cohort
Explore an operator role delivering the course to your learners, with local support, instruction and practical project guidance.
Bring learning to life
Help learners apply the lessons, develop their portfolios and improve their campaign projects through feedback.
Introduce new students
Refer students through your assigned link and eligible discount coupon. Earn commission on qualifying paid enrollments under the program terms.
Partner applications are coming soon. Operators may also apply as affiliates; compensation will follow the agreed rules for each sale.
Before you begin.
Who is this course designed for?
Beginners, small-business owners, aspiring freelancers and remote marketers who want a structured introduction to planning, creating and measuring a digital campaign.
Can I enroll or start the lessons now?
Not yet. The curriculum is prepared, and enrollment is coming soon. This page previews the learning path; paid course access and project submission will open at launch.
Do I need to buy advertising?
No. You can use a fictional business and clearly labeled simulated results for the practical exercises and final project.
How long will the course take?
The current estimate is 12�16 hours including activities, quizzes and the final project. Actual study time will vary, and the estimate will be refined with learner feedback.
What does the certificate mean?
It records completion of the stated ChatEdgeAI course requirements. It is a certificate of completion, rather than professional licensure or independent accreditation.
How will affiliate discounts work?
Approved affiliates will receive a referral link and eligible coupon. Valid discounts and the final price will be shown before payment. Commission will depend on qualifying paid enrollments and program terms.
Can a school or teacher also be an affiliate?
Yes. Schools, teachers and training organizations may apply for both roles. Each sale will follow the agreed operator and affiliate compensation rules.
Is the AI host a human instructor?
Abuku is an AI host. Check important information before using it in a business decision. The planned course project includes a separate review process.